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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat




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 | #2602109 in Books |  Wiley-Blackwell |  2012-05-15 | Original language:English | PDF # 1 |  9.70 x1.20 x7.90l,2.51 | File type: PDF | 392 pages

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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric...

You easily download any file type for your device.Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research   |  Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat. I really enjoyed this book and have already told so many people about it!

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