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The Fair Trade Scandal: Marketing Poverty to Benefit the Rich

Ndongo Sylla




[PDF.hp15] The Fair Trade Scandal: Marketing Poverty to Benefit the Rich

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 | #4799757 in Books |  imusti |  2014-01-21 | Original language:English | PDF # 1 |  8.46 x.44 x5.31l, | File type: PDF | 224 pages

 | Pluto Press UK

||1 of 1 people found the following review helpful.| Learned a lot|By Customer|So thought-provoking. Please get this if you obsess over labeling and what marketing means at the supermarket!

The Fair Trade Scandal takes aim at an a consumer movement which many assume to be entirely benign. Through a razor-sharp analysis based on insider knowledge, Ndongo Sylla shows that there is a big gap between the rhetoric of fair trade and its practical results.

Sylla shows empirically that Fair Trade excludes those who need it the most and that its benefits are essentially captured by the wealthiest groups in the supply chain. Based on his experience of ...

You easily download any file type for your device.The Fair Trade Scandal: Marketing Poverty to Benefit the Rich   |  Ndongo Sylla. Which are the reasons I like to read books. Great story by a great author.

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